A well-designed custom 404 page can help improve the user experience by providing users with a clear message that the page they were looking for cannot be found.

A custom 404 page is an important element of any website as it can help improve the user experience, maintain branding, reduce bounce rates, and monitor broken links.


GIFs are a great way to capture the attention of your audience and keep them engaged. They are eye-catching and can convey complex ideas in a simple and entertaining way.

This GIF was used as part of a 9 page report on how digital ID could transform the British economy and why UK banks are an integral part of it.